Why Is It So Hard to Find Good (Non Cash-Grab) Pride Merch? - GEAR MAG

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Tuesday, June 3, 2025

Why Is It So Hard to Find Good (Non Cash-Grab) Pride Merch?

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All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. "Hi, gay!" Nothing kicks off Pride Month quite like corporate rainbow-washing. Every June, mega retailers get into the LGBTQ+ spirit by plastering rainbows and cheeky words like "slay!" onto colorful tees and hoodies. As a member of the community, I'm not hating on this approach per se: It's the spirit of allyship that counts.

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