It is the Promised Land.
The pinnacle of Roman numerals.
The grandest stage in sports.
We're talking about the Super Bowl, of course.
Of the NFL's 32 teams, 28 have reached the big game that spawns big theatrics. Quarterback Joe Namath predicted his New York Jets would upset the BaltimoreColtsin Super Bowl 3, then delivered with a 16-7 victory. The New England Patriots rallied past the Atlanta Falcons despite trailing 28-3 in Super Bowl 51. And at the halftime show at Super Bowl 38, Janet Jackson experienced her infamous wardrobe malfunction.
And speaking of malfunction…
Four NFL teams have failed to play in the big game, much less win it. That sad fact may change when the 60th Super Bowl is played Feb. 8 in Santa Clara, California, at Levi's Stadium, home of the San Francisco 49ers.
So without further adieu, let's meet those sad-faced teams.
Cleveland Browns
The Browns have suffered heartache, none so intense as in 1986, 1987 and 1989 – their three appearances in the AFC championship game. They lost all three to theDenver Broncos.
The most painful one involved "The Drive." Broncos quarterback John Elway drove Denver 98 yards on 15 plays and, with 37 second left in regulation, the Broncos tied the game at 20-20.
The Browns lost in overtime, 23-20.
In 1995, Cleveland turned its collective fury on Browns owner Art Modell when he announced he was moving the team to Baltimore. When the NFL awarded Cleveland an expansion franchise in 1999, some fans thought with Modell gone, the Super Bowl drought might finally end.
Since then, the Browns have won only one playoff game.
Nothing captures the Browns' version of dysfunction more than the team having had 42 starting quarterbacks since 1999. That includes Deshaun Watson, who the Browns acquired in 2022 through a blockbuster trade that turned out to be a blockheaded trade.
Watson will go down in Browns infamy, a crowded room reserved for the likes of Johnny Manziel and Tim Couch.
But can Shedeur Sanders, the Browns' 42nd starting quarterback since 1999, lead the Browns to the Promised Land?
Super Bowl: One great image from each game
Detroit Lions
The Lions know abject losing, cruelty and squandered opportunity.
Case in point: During the Hall of Fame career of Barry Sanders, the Lions won a single playoff game.
In 2023, the Lions reached the NFC championship game for only the second time in franchise history and at halftime led the San Francisco 49ers 24-7. Did we mention squandered opportunity?
The Lions lost the game, 34-31.
Last year, the Lions entered the playoffs widely regarded as a favorite to win the Super Bowl. And they were 9.5-point favorites against theWashington Commandersin their playoff opener in Detroit.
Then history reared its ugly head, and the Lions suffered a stunning 45-31 loss.
The team's all-time playoff record is 9-15, which did not need to be updated this season after the Lions failed to make the postseason.
Houston Texans
The Texans have not suffered the same shame and misery as have the Browns and Lions. After all, the Texans didn't have their inaugural season until 2002, meaning they've only been eligible for 25 Super Bowls, counting the one being played this year.
Houston is two victories away from reaching the big game. It would require the Texans to beat the New England Patriots in a divisional playoff matchup and then prevail in the AFC championship game against the winner of the divisional matchup between theBuffalo Billsand Denver Broncos.
The Texans have never played in the AFC championship game; the team has won only wild card games.
The team's all-time playoff record is 7-8 − 7-2 in wild card games and 0-6 in divisional games.
Jacksonville Jaguars
Like the Texans, the Jaguars deserve some grace. The team did not make its NFL debut until 1995. Remarkably, the Jaguars reached the AFC championship game in only their second season before losing to the New England Patriots.
The Jaguars have reached the AFC championship game twice more, losing to the Tennessee Titans 33-14 in January 2000 and squaring off against the Patriots again in January 2018.
The Jaguars led the Patriots 20-10 early in the fourth quarter on the road before Tom Brady rallied the Patriots to a 24-20 victory.
This article originally appeared on USA TODAY:Which NFL teams have never played in the Super Bowl? The list