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Buffalo Bills become third team to wear Nike 'Rivalries' uniforms in NFL game
Nate Davis, USA TODAY October 6, 2025 at 4:17 AM
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If you're a "Game of Thrones" fan, then you might like the new uniforms the Buffalo Bills will be wearing Sunday night. The look, not to mention the team's social media promotion of the new threads, has quite the White Walkers vibe. And if ever there was a team that seems based north of the Wall − heck, the Bills even have a new stadium rising from the frost, much like Winterfell in the opening credits of "Thrones."
The undefeated AFC East leaders are promoting a white-out environment − hopefully more effective than Penn State's but as dangerous as northern Westernos − for a "Sunday Night Football" battle with their longtime divisional foes, the New England Patriots. The Bills are encouraging fans to wear all white to Highmark Stadium.
And whether or not you're a fan of HBO's famed fantasy series, or even a member of Buffalo's vaunted Mafia, you might appreciate Nike's latest installment of its new "Rivalries" uniforms − the Bills following the Arizona Cardinals and Miami Dolphins as the third team to wear them this season.
Week 2: Minnesota Vikings quarterback J.J. McCarthy (9) runs the ball against the Atlanta Falcons at U.S. Bank Stadium. Sporting "The Vikings Classic" throwback uniform inspired by the team's look during the 1960s and '70s, Minnesota was defeated, 22-6.
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Week 2: Minnesota Vikings quarterback J.J. McCarthy (9) runs the ball against the Atlanta Falcons at U.S. Bank Stadium. Sporting "The Vikings Classic" throwback uniform inspired by the team's look during the 1960s and '70s, Minnesota was defeated, 22-6.
">Week 2: Minnesota Vikings quarterback J.J. McCarthy (9) runs the ball against the Atlanta Falcons at U.S. Bank Stadium. Sporting "The Vikings Classic" throwback uniform inspired by the team's look during the 1960s and '70s, Minnesota was defeated, 22-6.
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1 / 10Alternate and throwback uniforms of 2025 NFL seasonWeek 3: New Orleans Saints running back Kendre Miller (5) stiff arms Seattle Seahawks linebacker Tyrice Knight (48) during the second quarter at Lumen Field. The Saints wore their all-white uniform and helmet combo for the first time in the game.What's new about the Bills' 'Rivalries' uniforms?
Dubbed their "Cold Front" uniforms, according to the Bills' website, they are meant to symbolize "the city's DNA stitched into fabric. When you think Buffalo Bills Football, you think ice in the air, grit in the soul, and a city that thrives in the cold. It's not just iconic. It's Buffalo."
The red trim long associated with Buffalo's unis is also absent. According to the Bills, "Every trace of red has been stripped away to unleash the heart of a Buffalo winter. Red means warmth — and there's no warmth here. This uniform is forged from snow, ice, and the unforgiving cold. It doesn't just represent winter… it is winter."
A Cold Front approaches with little warning.@CaesarsSports | #NEvsBUF pic.twitter.com/roBQOeQXQ8
— Buffalo Bills (@BuffaloBills) October 5, 2025
It's Oct. 5, but details, details.
Regardless, this getup is icy, the stripes on the helmets and pants evoking a frozen body of water. The numbers and helmet insignia are meant to appear frosty and metallic. The team's legion of supporters should be thrilled to see "Bills Mafia" stitched inside the collar. But the coolest detail is the silvery, texturized charging buffalo logo on the sleeve.
What are NFL 'Rivalries' uniforms by Nike?
Think of them as the football version of the sports apparel company's NBA "City Edition" uniforms or Major League Baseball's "City Connect" jerseys. Signaled during the NFL draft and unveiled in August, Nike has strived to create something that further strengthens NFL teams' bonds to their unique civic environments. And, as "rivalries" would suggest, all of them will be worn in intra-divisional matchups.
"The 2025 Rivalries uniforms will celebrate storied local traditions and unite fan communities with designs unique to select cities and teams," Nike announced during the rollout.
RANKING NFL'S 'RIVALRIES' UNIFORMS: Best to worst
"The designs are rooted extensively in the legacies and inspirations true to each team, serving as authentic, competitive expressions of community pride while giving athletes and fans an opportunity to connect like never before."
Which NFL teams have 'Rivalries' uniforms?
Eventually all of them. But for 2025, each team in the AFC East and NFC West is scheduled to wear its "Rivalries" unis one time this season. Two additional divisions will be added to the rotation in each of the next three seasons, and the "Rivalries" option then becomes part of a team's closet for the following three years.
When will NFL teams wear 'Rivalries' uniforms in 2025?
▶ Arizona Cardinals: Sept. 25 vs. Seattle Seahawks
▶ Buffalo Bills: Oct. 5 vs. New England Patriots
▶ Los Angeles Rams: Nov. 16 vs. Seattle Seahawks
▶ Miami Dolphins: Sept. 29 vs. New York Jets
▶ New England Patriots: Nov. 13 vs. New York Jets
▶ New York Jets: Dec. 7 vs. Miami Dolphins
▶ San Francisco 49ers: Jan. 4, 2026 vs. Seattle Seahawks
▶ Seattle Seahawks: Dec. 18 vs. Los Angeles Rams
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This article originally appeared on USA TODAY: Bills' new uniforms latest installment of Nike 'Rivalries' program
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